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Case Details |
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Case Code: FINC128
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| Case Length: 9 Pages |
| Period: 2014-2017 |
| Pub Date: 2017 |
| Teaching Note: Available |
| Price:Rs.300 |
| Organization : ICICI Bank |
Industry : Financial Services
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| Countries : India |
| Themes: Wealth Management |
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Wealth Management Services at ICICI Bank |
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INTRODUCTION |
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ICICI Bank (ICICI), one of the leading private sector banks in India, had a total asset value of Rs. 7,206.95 billion (US$ 109 billion) as on March 31, 2016 . ICICI had 52 million customer accounts and a presence in 17 countries across the globe . ICICI Group offered several financial services under the brand name of ICICI. (Refer to Exhibit-I List of Financial Services offered by ICICI Group).
Banking was the core area of ICICI. ICICI was in the forefront in introducing innovative products and services to meet the demands and requirements of both retail and business customers. ICICI offered several products and services categorized under Personal, Privilege, Wealth, Private, NRI, Corporate, and Business.
Under Wealth Management (WM) services, ICICI offered a combination of specialized financial products and services, supported by a systematic financial planning, consultancy and advisory services. WM was one of the emerging segments of financial services industry that witnessed strong growth across the world. In India, however, this segment was at a nascent stage, as the percentage of wealthy individuals in the country was small.
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